Normcore Shampoo


Find hair's new normal - hydrated, soft and shiny with this everyday shampoo, infused with a cocktail of vitamins and antioxidants.


Coconut Acid - provides excellent lathering and conditioning.


Free of sulfates, parabens, phthalates, gluten, silicone, mineral oil, petrolatum and artificial colors. Vegan and cruelty-free.


Safe for color-treated, Brazilian-treated and keratin-treated hair.