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The L'Oréal Professionnel Story...

As a global brand and market leader, L'Oréal Professionnel's mission is to elevate the professional hair ndustry every day through the leading services, products, education and unique L'Oréal Professionnel brand experience.

Through values of professional proof, inspiring education, creating the latest trends and pioneer research, L'Oréal Professionnel aspires to empower salon partners and artists to succeed.
Together, we elevate the most beautiful profession everyday.

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What Sets L’Oréal Professionnel Apart?


  • Innovative hair care and haircolor products tested and approved by the biggest names in hairdressing. L’Oréal Professionnel constantly strives to maintain the highest standards of quality in terms of performance, comfort and safety.

  • Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers’ needs. He created the first safe hair dyes, called Oréal. Since 1909, L’Oréal Professionnel has continuously provided leading hair technology to hairdressers and their guests, to meet all their hair needs.

  • The L’Oréal Professionnel brand is constantly connected to fashion. Supporting over 800 fashion shows worldwide, L’Oréal Professionnel inspires salon trends and helps hairdressers to recreate the most on-trend looks.

  • L’Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their working conditions, teaching them the latest styling techniques and developing services that showcase their expertise.

  • L’Oréal Professionnel is also committed to developing high quality, environmentally friendly products which starts at their state of the art factory which is carbon neutral and runs on no water!

Why Belleza Salon uses the
L'Oréal Professionnel line of hair colors

L'Oréal Professionnel Permanent color, Majirel,  is chosen as the #1 choice for the top colorists in the world.
It provides hair with rich color and shine, complete coverage, and great care.
This color line has a broad palette of shades to create the hair color you desire.

Our second L'Oréal Professionnel line, Dia, offers two demi-permanent ammonia-free technologies.
Your hair will be left with long-lasting color, shine, and beautifully rich tones.

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